LinkedIn in 2025 : recruitment tool, diary and forum for debate

LinkedIn in 2025 : recruitment tool, diary and forum for debate

5 May 2025

There was a time when LinkedIn was just an online CV. A place that was a little static, barely more alive than a photo gallery. In 2025, the platform has changed profoundly. It has become a stage for expression, a space for reflection, a recruitment channel, a place for narrative experimentation, and sometimes even... a professional outlet.
So today, we're asking ourselves the question: how do we use LinkedIn? And above all, what for? Here's an overview of what this network has become and how everyone can find their place in it.

1. Is LinkedIn still a recruitment tool ?

The primary function of LinkedIn is still there, but it has evolved. Yes, recruiters are still active there. But today, they are no longer content to look for a well-stocked CV. They're also looking at the way someone presents themselves, shares and expresses themselves.
Personal branding has become central. What you publish can work in your favour (showing expertise, commitment, a relevant perspective), but also against you (too divisive, too “egotrip”, too superficial). A single post can say a lot about your professional stance.

And then there's the algorithm. The one that chooses who sees what. As a result, passive recruitment (being found) depends as much on the content of your profile as on your ability to be visible. Posting, commenting, creating links - that's what attracts people's attention these days.

2. A professional storytelling platform

This is THE major change. LinkedIn has become a place of storytelling. We no longer just share what we do, but what we experience, what we learn, how we feel about our work. A recruitment, a departure, a mistake, a conflict, a mentor... Everything becomes storytelling material.
This narrative format, often codified (hook + tension + resolution + lesson), has led to the emergence of everyday authors. People who are not “influencers” but who, through their sincerity or their tone, manage to captivate and unite.
Sometimes it's brilliant. Sometimes it's embarrassing. But it's there. And it says something about a world of work that is seeking to rediscover meaning through words. On LinkedIn, your voice has become as important as your experience.

3. An agora for pro (and less pro) debates

The debates have exploded. Teleworking, benevolent management, corporate bullshit, silent resignations, transparent salaries... it's all there. LinkedIn has become a place where people can speak out and exchange ideas. But it is also a paradoxical space. Authenticity is celebrated, but judgement is sometimes violent. Personal branding sometimes flirts with theatricality, and some very serious subjects rub shoulders with light-hearted, even off-topic content. It's not just about work, it's also about ecology, politics, education, parenting... And perhaps that's just as well. The world of work is not disconnected from the rest. LinkedIn reflects this, in its own way. It's as much a social thermometer as a business tool.

4. A tool for reflection and personal documentation

Many people now use LinkedIn as a professional diary. They document their progress, their projects and their doubts. It has become a place for formalising your ideas, structuring your thoughts and setting milestones along the way. Posting on LinkedIn is not always about going viral. Sometimes it's just about putting words to what you're experiencing. And that's precious. Some people use it for weekly “mini-lessons”, feedback, career reviews, or even project post-mortems. This professional self-narration becomes a way of getting to know yourself better... and of inspiring others, without even thinking about it.

In conclusion : you're in, you're out

LinkedIn is no longer a tool that you open occasionally to look for a job. It's an ecosystem in which you're constantly evolving, according to your needs, moods and values.
You can recruit, network, campaign and create. Sometimes all at once. The key ? To find your own way of expressing yourself, without trying to tick all the boxes. Because in 2025, LinkedIn is no longer a box to tick. It's a territory to explore.