Wellness, the strategic asset that appeals to the hotel industry

Wellness, the strategic asset that appeals to the hotel industry

7 October 2025

Faced with a clientele seeking meaning, nature and reconnection, hotels are carefully rethinking their offerings. Well-being is now a key differentiator, going far beyond traditional services. In 2025, travellers will be looking for experiential stays: authenticity, rejuvenation and emotions will take precedence over ostentatious luxury. Two facilities perfectly embody this trend: the Nordic spa and the panoramic swimmi

The Nordic spa : an immersive and sustainable experience

Inspired by Scandinavian traditions, the Nordic spa is based on the principle of alternating hot and cold. Saunas, hot baths, cold water immersion, outdoor relaxation: a succession of contrasts that stimulate the body and soothe the mind. This holistic experience appeals to customers seeking authenticity and balance, a value that has become essential in choosing accommodation. According to several industry studies, establishments with a comprehensive wellness area see a 10-25% increase in occupancy rates and an average 15% increase in customer spending. The Nordic spa, in particular, appeals for its eco-friendly simplicity: natural materials, sustainable energy management and harmonious integration into the landscape. It has thus become a symbol of identity and sustainability for hoteliers.

The panoramic swimming pool : between visual appeal and added value

Whether on an urban rooftop, an alpine terrace or by the sea : a panoramic swimming pool transforms a simple facility into a true architectural signature. It immediately catches the eye, creates a spectacular effect and becomes a powerful communication tool in the age of Instagram and visual content. But its appeal goes beyond mere staging : it is an economic and strategic asset. A heated infinity pool, for example, can extend the tourist season, attract local customers for day-long wellness experiences, and reinforce the high-end image of an establishment without necessarily belonging to the luxury segment.

Well-being and performance : a high-return investment

Investing in well-being means investing in lasting emotional value. Travellers who feel calm, inspired and reconnected with themselves are also the ones who come back. According to data from the FHE (European Hotel Federation), wellness-focused establishments have 30% higher than average customer loyalty, thanks in particular to a consistent experience: treatments, local cuisine, natural surroundings and attentive service. The key to success lies in the consistency of the offering : integrating wellness into the hotel's DNA, training teams in a culture of care,and linking the spa or pool area with gastronomy, sport and the surrounding nature.

Towards a hotel industry focused on rejuvenation

Well-being is no longer a luxury, it is a new language of hospitality. Between Nordic spas and panoramic swimming pools, the hotels of tomorrow are designed around reconnection: with oneself, with others and with the environment. These facilities are not a passing trend, but sustainable pillars of a more human, responsible and experiential form of hospitality.