Resort-Core: the hotel trend that lets you travel without leaving home

Resort-Core: the hotel trend that lets you travel without leaving home

11 August 2025

Resort-core is the trend that has been causing a sensation in the hotel industry in recent months. This aesthetic draws its inspiration from the light, natural and luxurious atmospheres of seaside resorts, offering an immersive experience that makes you feel like you're on holiday... before you even leave the hotel.

The secret to resort-core ? Recreating a relaxing atmosphere with natural materials, soft colours, comfortable textiles and revamped vintage décor. This ambiance invites calm and disconnection, a true refuge for travellers seeking well-being.

Why does it work ?

After years of stress and uncertainty, customers want places that calm them and bring them simple happiness. Resort-core meets this need by combining aesthetics and comfort, while giving hotels a real identity. European establishments such as The Line Hotel in Berlin, the Hotel Saint-Marc in Paris and the Six Senses Douro Valley in Portugal have successfully adopted this approach. These hotels focus on natural design and authentic experiences that appeal to customers looking for originality and quality.

An appealing retail and lifestyle dimension

But resort-core is not just about décor. It is also part of an innovative marketing strategy called experiential retail. Luxury brands such as Burberry and Céline are now collaborating with certain hotels to create exclusive collections, designer items and unique scents. For example, a scented candle by Diptyque can become a holiday souvenir to take home.

This alliance between hotels and luxury brands enriches the customer experience, reinforces the hotel's lifestyle identity, and provides an additional source of revenue. For travellers, it promises total immersion in a world where every detail counts.

How to embrace resort-core ?

Even independent hotels can draw inspiration from this trend by focusing on :

• Natural and local materials,
• A sensory atmosphere (sound, smells),
• Partnerships with artisans and designers,
• Spaces dedicated to well-being,

Resort core, a trend not to be missed

Resort-core is not just a passing trend; it is a genuine revolution in the hotel experience. By combining wellness, natural aesthetics and exclusive collaborations, it meets the expectations of a modern, demanding clientele in search of meaning. For hospitality professionals, embracing this trend means offering much more than just a stay: it means offering a sensory escape, a real journey even before departure. So, are you ready to take your customers on this new adventure ?