Sales Manager

For our client, a branded property in Brussels, we are searching for Sales Manager.  As the Multi-Segment Sales Manager, you will be responsible for developing, implementing, and driving the commercial strategy for the hotel across MICE, Corporate, Leisure, and other key segments. Your role will focus on revenue growth, client retention, and new business development, while ensuring an exceptional customer experience.

Key Responsibilities

Strategy & Business Planning

• Develop and execute the annual business plan in alignment with the hotel and group’s financial and strategic goals.
• Define and adjust segment-specific sales strategies (MICE, Corporate, Leisure) to maximize profitability.
• Monitor market trends, competitor activity, and emerging opportunities to proactively adapt strategies.

Segment Management

• MICE: Prospect and manage corporate events, conferences, exhibitions, and incentive travel. Collaborate with the events team to ensure flawless execution.
• Corporate: Build and maintain strong relationships with local, national, and international businesses. Negotiate contracts and corporate rates.
• Leisure: Target individual travelers, families, and tourists, working closely with travel agencies and online booking platforms.

Business Development

• Identify and convert new business opportunities through proactive outreach (cold calls, emails, social media, trade shows, etc.).
• Organize and attend B2B events (trade fairs, roadshows, client meetings) to promote the hotel.
• Collaborate with the marketing team to create targeted campaigns (promotions, packages, partnerships).

Account Management & Client Relations

• Provide personalized follow-up to key accounts (corporate clients, agencies, event planners).
• Negotiate and finalize contracts that meet revenue and margin targets.
• Ensure high client satisfaction through responsive service and tailored solutions.

Performance Analysis & Reporting

• Track sales performance (occupancy rates, revenue by segment, ROI of sales actions).
• Prepare regular reports (monthly, quarterly) for management, including actionable recommendations.
• Utilize CRM tools (e.g., Opera, Salesforce) to manage the sales pipeline and prospect tracking.

Cross-Functional Collaboration

• Work closely with Front Office, Revenue Management, Events, and Marketing teams to ensure a cohesive approach.
• Participate in strategic meetings and contribute to decisions on pricing, promotions, and investments.

Experience & Skills

• Minimum experience: 3–5 years in a similar role (Sales Manager, Business Development Manager) in luxury or 4-5 star hospitality, ideally with multi-segment exposure.
• Segment expertise: Proven track record in MICE, Corporate, and Leisure sales, with a strong industry network.
• Sales skills: Exceptional ability to negotiate, persuade, and retain clients.
• Analytical skills: Proficiency in data analysis tools (Advanced Excel, dashboards) and ability to develop data-driven action plans.
• CRM systems: Experience with sales management software (Opera, Salesforce, etc.).

Soft Skills

• Client relations: Strong customer service orientation and ability to build long-term relationships.
• Organization: Highly organized, able to manage multiple projects simultaneously, and meet deadlines.
• Communication: Fluent in English and French (written and spoken). Dutch is a plus.
• Teamwork: Collaborative mindset with strong interpersonal skills.

Education

• Degree: Bachelor’s or Master’s in Hospitality, Tourism, Business, or Marketing (or equivalent experience).

• A dynamic and international work environment.
• Professional development opportunities within a growing group.
• An attractive compensation package
• The chance to work on exciting projects with a high degree of autonomy.